Keratin Treatment

Smoothing That Lasts Weeks, Not Until the Next Wash

Every other treatment in this range conditions the hair. This one restructures how it behaves. Hydrolyzed keratin, amino acids and nourishing oils penetrate the shaft to rebuild protein structure and seal the cuticle — the result holds through washing rather than rinsing away with it.

Who It's For

Frizzy, chemically treated or damaged hair where the frizz comes back the moment the humidity rises, whatever you put on it. Hair that takes an hour to style and loses it in ten minutes outdoors. Suitable for most hair types, including colour-treated.

Who It's Not For

If you want to keep your curl pattern intact, this is not the treatment — smoothing is the point of it. If your hair is simply dry rather than frizzy, a deep treatment will cost a fraction of this and solve your actual problem. And if you have never had a smoothing service, have it done by a professional the first time.

Formulation

[STATE THE FORMALDEHYDE POSITION HERE. If formaldehyde-free, say so plainly and name it as such. If not, this product is professional-use only and this page needs disclosure and safety information instead.]

Benefits

• Rebuilds and strengthens damaged hair by restoring protein structure inside the shaft.
• Smooths frizz and seals in shine through a closed, even cuticle.
• Improves elasticity and reduces breakage — stronger hair stretches instead of snapping.
• Holds against humidity for weeks rather than washing out after one or two shampoos.

Why It Works

Hydrolyzed Keratin

Keratin is the protein hair is built from. Hydrolyzed keratin is broken into fragments small enough to penetrate the shaft rather than sit on it, which is what allows a smoothing treatment to change how the hair behaves rather than how it feels for one day.

Amino Acids

The building blocks proteins are assembled from. They support the rebuilding of hair structure from inside the strand.

Nourishing Oils

Condition the hair through the process and help seal the cuticle once the keratin is in place — which is what locks the smoothness in and keeps humidity out.

What to Expect

Hair is visibly smoother, straighter and shinier from the first service, and easier to style for weeks afterwards. The result fades gradually rather than ending abruptly — it loosens as the hair grows and as washing wears the seal down. Colour-treated hair is compatible; discuss timing with your stylist so the two services are sequenced properly.

Product Details

• Product type: Professional keratin smoothing treatment
• Label ingredients: Hydrolyzed keratin, amino acids, nourishing oils
• Recommended for: Frizzy, chemically treated or damaged hair, including colour-treated
• Primary results: Long-lasting smoothing, frizz elimination, strength, shine
• Routine position: A service, not a step — the deep treatments maintain the result between applications

Choosing Between Our Deep Treatments

Keratin Treatment when you want the smoothing to last weeks and are prepared to change how your hair falls. Botox Hair Mask when you want the frizz managed without altering your curl pattern, at a fraction of the cost. They are often used together: the service, then the mask to maintain it.